CIM event Lincoln February 9th 2010 -


Getting the most our of your pay per click (Google PPC budget management)

Please feel free to download the presentation by clicking on the link below:

Getting the most out of your pay per click (Google Adwords PPC budget management)

You will need to be running either Adobe 8 or above to read the pdf. You can download this from

 http://www.adobe.com/uk/products/reader/ - you may also have to tell your browser to use this version. If you continue to have problems, then email Ann @ anicca-solutions.com and I will email you a copy. 

You may also be interested in downloading other free articles and presentations. If you are interested in attending a PPC workshop please complete the form on our contact page, we look forward to seeing you there!



Free pay per click (PPC) audit for companies spending more than £1000 per month on Google Adwords!


If you are concerned about the management of your current pay per click campaign and are considering using another agency, then we would be pleased to carry out an independent audit of your account. You must be spending a minimum of £1000 per month with Google to qualify. 

Please complete the free PPC audit form, giving as much detail about your business, PPC objectives and results as possible. We will then need to have access to your account, so we will need you to provide us with the passwords to both your PPC account and Google Analytics. If your account is being run by another agency then it is unlikely they will give you access, so you will need to obtain a keyword report for a full months data, which will allow us to determine the account structure and performance (particularly the click through rates and quality scores). If you have not already got access to Analytics then your agency should be able to set you up with reports access. 

Depending on the level of demand we will give you snapshot view within 2 working days. If you require a full powerpoint presentation and a meeting to review the results, then we will endeavour to book an appointment with you for approximately 2 weeks after receiving your passcodes. In the meantime have a look at an example a full website and search engine marketing audit review, which includes an example of an SEO audit.