Ann Stanley talks to Declan Curry about search engine marketing on the BBC show "Working Lunch"
Ann Stanley from Anicca Solutions was interviewed by Declan Curry on the BBC's Working Lunch programme on 26th May. The show helps businesses understand a range of issues and has a technology spot.
Ann was chosen to speak on the show to explain how websites and search engines work using simple language, that everyone can understand! The interview was organised by Ellen Caroll of Nellie PR in Nottingham, Nellie PR provide traditional PR and is Anicca's partner agency for online PR.
Do you need more information on pay per click and Google AdWords?
We have a range of eBooks and presentations on on aspects of online marketing which you can find on our library page. The articles relating to pay per click are listed below:
Free 3-part ebook on how to set-up and optimise your Google Adwords pay per click account - February 2009 - download this free 150 page guide to setting up your pay per click account!
Getting the most out of your pay per click (Google Adwords PPC budget management) 2009 - January 2009 - This seminar presented by Ann Stanley to the Nottingham branch of the CIM provided an introduction and an update on getting the best from your PPC budget. With significant changes to Google quality score in 2008, this overview allows both new and experienced users to gain new insights on how to make massive savings by restructuring and optimising their campaigns.
How to manage your pay per click campaign in order to avoid the common PPC mistakes - June 2008 - This top 10 list of common pay per click mistakes was entered into the Marketing Pilgrim SEM Scholarship competition. We have also produced an online survey to go with the article and an opportunity to win a days free consultancy!
Geo-targeting using pay per click (PPC) and local listings in the search engines - April 2008 - This presentation on how customers search for products or services from a specific location was given at Internet World by Ann Stanley on 1st May 2008. It includes case studies from Anicca Solution's clients and Interaction Media's clients; CopperHomes, Aspect Maintenance, Crest Nicholson and Westermans International.
Pay per click (PPC) advertising - how to get the most of your marketing budget (2007-2008) - November 2007 -March 2008 - Presented at a range of online marketing conferences organised by Business Link in the East Midlands.
International pay per click (PPC) - case study on Westerman's Google campaign February 2008 - How we used PPC to promote their welding equipment around the world.