Pay Per Click presentation - Maximizing paid search campaigns with Google - SMX London

May 16th, 2012 by Ann

Pay Per Click SMX presentation Ann Stanley, MD of Anicca Solutions, is doing a talk today at the SMX event in London - showing delegates various techniques to help them maximize their Pay Per Click campaigns.

Ann's presentation is part of today's 'SMX Advanced Track' and will cover Product Ad Extensions and Listings in Google's AdWords, and take delegates through how these can be set up in Google AdWords by linking it with a Google Merchant Centre account. The presentation will also cover how to optimise product listing ads to maximize clicks and conversions.

For those not  attending the SMX event, you can see Ann's presentation here: Read more »

Posted by Ann

Drive More Traffic To Your Website - A CIM Presentation

May 8th, 2012 by Ann

CIM - How To Drive More Traffic To Your Website Following the success of her previous CIM presentation on How To Drive More Traffic To Your Website, Ann Stanley is presenting an updated version of the seminar today in Leicester.

This new presentation brings in even more hints and tips to make the most of your online marketing efforts in the ever-changing digital landscape, from the 'quick wins' of Email Marketing and Local Listings in search engines to integrated approaches to SEO, PPC and Social Media. Read more »

Posted by Ann

Online marketing in Leicester has a new home!

May 2nd, 2012 by Ann

Online marketing in Leicester The team here at Anicca Solutions are excited to announce that we have moved offices. Our Search Engine Optimisation, Pay Per Click and Ecommerce, Web Development and Web Design departments have all now made the transition to new and brilliantly modern and spacious offices at The Crescent on King Street in Leicester city centre. As you can see from the image on the left, The Crescent is a great place to call home for our ever-growing business.

It's an exciting time for all involved with Anicca Solutions, and is a measure of just how much we have grown in the past few years - in terms of both numbers of staff and lovely clients :-) Read more »

Posted by Ann

New Social Reports added to Google Analytics

May 2nd, 2012 by Ann

Analytics social reportsMeasuring the value of social media activities has up until now, been quite a challenge. This is for good reason: it has been impossible to decipher what is happening to the content you publish, both on and off your website!

So, as the role of social media develops as a sales channel, marketers and web analysts need true outcome-oriented reports, and this is now what Google Analytics is providing. If you have Google "+1" and Facebook "Like" buttons on your website, it is increasingly important to know which buttons are being clicked most frequently. For example, you will need to know which of the blogs and articles posted in your social spaces are most commonly "liked" or shared, and from which social network they are being shared from.  Read more »

Posted by Ann

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