Ann Stanley and Charles Nixon are the guest speakers at the Nottingham CIM (Chartered Institute of Marketing) event called "The Future of Marketing". The talk will be held at Nottingham University Business School on Monday 11th October at 6pm.
During the presentation, Ann will cover the following key points regarding the future of digital marketing:
- Clash of the giants (developments driven by Google, Facebook, Twitter etc...)
- Increased customer expectations
- Increased use of images and video
- More personalised and local search results
- Innovation in paid search
- Social marketing - how to make money from it!
- Effect of different devices (mobile, tablets etc...)
- Mobile phones
- Integration of various marketing channels
- Need for more measurement
- Technical specialisation
(more...)