Channel Advisor is a system which basically runs multichannel ecommerce platforms for you, and helps you to tailor your product so that anyone anywhere can find it, and you.
This week we’ve asked our ecommerce guru Darren Wynn what he believes the benefits of using Channel Advisor for are. Basically we’ve asked him why Channel Advisor is so helpful to businesses in helping them manage their online merchant centres such as Google Shopping, Amazon.co.uk and eBay. (more...)
Ann Stanley Presented an "integrated Approach to ecommerce marketing" at TFMA 2012 this week (Technology for Marketing and Advertising).
Below is a summary of the keypoints included:
More and more people are buying and selling on the e-marketplace every day, so it’s useful to know how to get your product up there and selling.
Amazon, the world’s biggest retailer sells millions of items a year across the world so it is important to get selling on Amazon, the question to ask however is, how does Amazon decide where to rank your products?
The Amazon ranking algorithm can be a bit of a mine field. The calculation is based on sales and hourly updated sales figures (which reflect both recent and historical sales), and the keyphrases used in the search terms listed to direct to your product. (more...)
