Archive for the ‘What’s New in digital marketing?’ Category

Online Marketing News - Internet Advertising reaches £1billion –and Search Advertising counts for 58%

Wednesday, April 11th, 2012

According to the latest Internet Advertising Bureau UK (IABUK) expenditure report, the UK’s advertising industry continues to grow at an extraordinary rate, with the previous year seeing its largest increase in five years.

Despite the backdrop of a receding economy, UK advertising has increased 14.4%, reaching a new high of £4,784 million in 2011 up from £687 million last year, not too shabby for a depressed economy. (more...)

Writing Ad Copy Tips - Competition!

Friday, March 30th, 2012

It's Anicca competition time!

writing ad copy tipsAnicca are going to run a competition to see who can write the best PPC ad copy. We’ll give you some useful hints and tips so get the balls rolling and then the balls in your court – the winner will get a £75 VOUCHER for Google AdWords (kerching). (more...)

The Benefits of Using Channel Advisor for Ecommerce Management

Friday, March 23rd, 2012

 

Channel Advisor is a system which basically runs multichannel ecommerce platforms for you, and helps you to tailor your product so that anyone anywhere can find it, and you.

This week we’ve asked our ecommerce guru Darren Wynn what he believes the benefits of using Channel Advisor for are. Basically we’ve asked him why Channel Advisor  is so helpful to businesses in helping them manage their online merchant centres such as Google Shopping, Amazon.co.uk and eBay. (more...)

Her Majesty the Queen visits De Montfort University Leicester

Thursday, March 8th, 2012

The QueenThis morning the Anicca Solutions office was buzzing with possibility of our sovereign walking down the streets towards Castle View HQ– but no such luck. Her Majesty arrived at 11:45 am, and a couple of the more enthusiastic members of the team were there, waving their metaphoric union jacks.

The Queen arrived in Magazine square in the city centre to kick off her Jubilee tour of the country in celebration of her 60 years on the throne.

There were children standing on parents shoulders, cheerleaders on each others shoulders, and even one man sat up in a tree (honestly) to make sure he got a look at Her Majesty.

(more...)