Social media as a business tool is always a hotly debated subject, especially if companies goals are to drive sales, which is why it comes as no surprise that businesses have begun to argue that social media doesn’t actually provide the rate of return they’d hoped for. Whose fault is this? Is it that social media is genuinely hyped up to be more than it is, or are people not quite hitting the nail on the head and not using it to its full potential...

 
There are 10 things which you or your company should do when setting up a social media strategy. You can’t force people to like your page or follow you on Twitter, but with the right tools you can optimise on what you have and build on it, making social media work for your company.

 
Before we get to that point we need the basics. Marketers worldwide will have the 7 P’s drilled into their head; Price, Product, Promotion, Place, Process, Physical evidence and People.  Good marketing will tick all of these boxes.  Good social media marketing will take these P’s and make them work for their media strategy.

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