Yesterday, on the company's official blog, Google engineer Amit Singhal expressed a vision of “transforming Google into a search engine that understands not only content, but also people and relationships.”
The transformation to which he is referring appeared in the form of a major update entitled “Search, Plus Your World”. Rolled out to a limited portion of users, specifically those signed in to Google.com, the developments are geared towards results personalisation, building upon the social search aspects the company introduced back in 2009.
