Ann Stanley, MD of Anicca Solutions, is doing a talk today at the SMX event in London - showing delegates various techniques to help them maximize their Pay Per Click campaigns.
Ann's presentation is part of today's 'SMX Advanced Track' and will cover Product Ad Extensions and Listings in Google's AdWords, and take delegates through how these can be set up in Google AdWords by linking it with a Google Merchant Centre account. The presentation will also cover how to optimise product listing ads to maximize clicks and conversions.
For those not attending the SMX event, you can see Ann's presentation here: (more...)
Measuring the value of social media activities has up until now, been quite a challenge. This is for good reason: it has been impossible to decipher what is happening to the content you publish, both on and off your website!
