Ann Stanley, MD of Anicca Solutions, is doing a talk today at the SMX event in London - showing delegates various techniques to help them maximize their Pay Per Click campaigns.

Ann's presentation is part of today's 'SMX Advanced Track' and will cover Product Ad Extensions and Listings in Google's AdWords, and take delegates through how these can be set up in Google AdWords by linking it with a Google Merchant Centre account. The presentation will also cover how to optimise product listing ads to maximize clicks and conversions.

For those not  attending the SMX event, you can see Ann's presentation here: (more...)