Measuring the value of social media activities has up until now, been quite a challenge. This is for good reason: it has been impossible to decipher what is happening to the content you publish, both on and off your website!

So, as the role of social media develops as a sales channel, marketers and web analysts need true outcome-oriented reports, and this is now what Google Analytics is providing. If you have Google "+1" and Facebook "Like" buttons on your website, it is increasingly important to know which buttons are being clicked most frequently. For example, you will need to know which of the blogs and articles posted in your social spaces are most commonly "liked" or shared, and from which social network they are being shared from.  (more...)