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TFMA Presentation from Ann Stanley - Using PPC and SEO for an integrated approach to ecommerce marketing

Thursday, March 1st, 2012

Ann Stanley Presented an "integrated Approach to ecommerce marketing" at TFMA 2012 this week (Technology for Marketing and Advertising).

Below is a summary of the keypoints included:

  • The ecommerce landscape is more complex and fragmented with many channels to sell on-site and off-site
  • Panda has changed the way ecommerce sites need to be optimised – content is more important than ever!
  • Paid search continues to offer new ad formats for use with ecommerce sites, particularly by integrating with Merchant Centre

    • (more...)

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Posted in Ecommerce, Events, Improving website conversions, Other online marketing techniques, Pay-Per-Click - Google AdWords, PPC (Other Paid Search), Shopping Platforms, What's New in digital marketing? | No Comments »

Google Grants offer AdWords Grants for Charities wanting to undertake PPC

Thursday, November 17th, 2011

Launched in 2003, Google Grants is a unique 'in-kind' donation programme that awards free AdWords advertising to selected charitable organisations around the globe.
Google Grants are offering a golden ticket to charities based online; $10,000 worth of PPC advertising. The programme currently gives over 4,000 organisations the ability to achieve their goals by helping them promote their websites via advertising on Google.
Google Grants will give you an advertising grant within the Google AdWords™ programme. AdWords is the online self-managed advertising programme where your organisation will manage its advertising campaign by creating and monitoring text ads that run on Google. You create ads and choose keywords, which are words or phrases that are related to your organisation. (more...)

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Posted in Business and Training Grants, Improving website conversions, Marketing for Charities, Online marketing tools, Other online marketing techniques, Pay-Per-Click - Google AdWords, PPC (Other Paid Search), Uncategorized, What's New in digital marketing? | No Comments »

Google gets fresh with an algorithm twist..

Monday, November 7th, 2011

Two days ago Google released another twist in their search algorithm.  From now on, the ‘freshness’ of a page will have an impact on the SERP’s for a site. The aim is to improve the likelihood of more recent stories ranking higher according to the latest news, updates or reviews on that topic.Allegedly the new changes will affect only 35% of search results.

The changes are an extension of last year’s integration of Google Caffeine into the average user search, which was designed to bring in more recent results for specific searches. Google Fresh which was announced on Thursday will be added on to this evolving news and event searches to a ‘real-time’ standard. (more...)

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Posted in Business and General, Improving website conversions, Online marketing tools, Other online marketing techniques, PageRank, Pay-Per-Click - Google AdWords, PPC (Other Paid Search), SEO - search engine optimisation, Web Development, Web Technology, What's New in digital marketing? | No Comments »

Google Launch SEO Reports in Webmaster Tools

Thursday, October 6th, 2011
seo tools in analytics

Google Webmaster Tools

Google Analytics have officially incorporated Google Webmaster Tools reports into their services. Think back four months ago when Google Analytics launched a pilot program between the two services – well this week Google’s Analytics team announced the piloting scheme is to become a steadfast feature of the service and will now be available for everyone to link Webmaster tools and their Google Analytics account. Google shrewdly took all the feedback they received during the test period, enhancing Google’s services even further. (more...)

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Posted in Google Analytics, Improving website conversions | No Comments »

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