Archive for the ‘Web Content’ Category

Online Marketing News - Internet Advertising reaches £1billion –and Search Advertising counts for 58%

Wednesday, April 11th, 2012

According to the latest Internet Advertising Bureau UK (IABUK) expenditure report, the UK’s advertising industry continues to grow at an extraordinary rate, with the previous year seeing its largest increase in five years.

Despite the backdrop of a receding economy, UK advertising has increased 14.4%, reaching a new high of £4,784 million in 2011 up from £687 million last year, not too shabby for a depressed economy. (more...)

Blog optimisation - How to make the most out of your blog

Friday, January 14th, 2011

blog optimisation tips

Having a blog on your site is a great way to keep it updated with regular, unique and interesting content.  As well as search engines loving a well maintained and active site, your blog can also be used to increase the range of keywords you are targeting, improve your social media activity and attract those all-important inbound links.

Once you’ve made the decision to install a blog and got it up and running, though, how do you go about reaping all the great SEO benefits from it? (more...)