Our portfolio - sites and services

We provide a number of different web development and online marketing services for different clients. Below we display some examples of our recent work:

BLC Leather Technology Centre - Search Engine Optimisation (SEO) audit of their website

BLC Leather Technology Centre (BLC) offer a range of technical and support services for the international leather industry.

Having already carried out a review and restructure of their international Google pay per click (PPC) campaign; Anicca was asked to provide a complete strategic review of their website and how well it performed in the natural or organic search listings. The audit involved;

A review of their site against competitors; to establish important search engine performance indicators (KPI’s)
A review of current levels of optimisation of text and tags and identification of any technical issues
Keyphrase analysis and search engine positions; in order to identify a target keyphrase list for optimisation
A keyphrase and page plan – to match keyphrases requiring optimisation with pages on the site and to identify any additional pages required
Recommendations and strategy to optimise the site; develop new ongoing optimised content and develop inbound links

Business Link - Online Marketing Workshops

Anicca Solutions continues to support Business Link as part of their Business Steps program, which offer seminars and presentations to introduce and explore particular aspects of internet marketing. We have been involved in both the development and delivery of this ongoing program of workshops across the East Midlands.

You can book a place on a free online marketing training course or download a presentation given by Ann Stanley at the recent online marketing training conferences held in the East Midlands Pay per click advertising - Getting the most from your PPC marketing budget

Copper Homes - Standard brochure style website

Copper Homes is an example of a standard website with our website content management system; plus a few extra special features:-

RSS News Feeds
Database driven clients page
SEO content management system

The Copper Homes website is now receiving regular traffic from our pay per click campaign, which is only being displayed in the East and South Midlands (using geo-targeting from Google AdWords). The visitors to the site are viewing over 7 pages per person and the bounce rate is less than 15% (compared to national averages of 50% of visitors hitting the back button!). We are now monitoring the levels of online enquiries and phone calls.

Eden Finance - Developing a new content-rich website that could change with the business!

Eden Finance is a mortgage broker and Independent Financial Advisor. They wanted a website that was:

easy for the clients to use
full of useful content
flexible enough so they could make changes as the business grew.

We built them a new website using our unique website and content management system (WCMS). This allows them to modify the text and tags (important to get found in the search engines) and to tweak the layout and design eg change the logo or the header.

More importantly the WCMS allowed them to add or modify the menus so that the site would not become out of date as the business grew and changed!

Interaction Media - Online Marketing Consultancy and Training - plus SEO & PPC for clients

Interaction Media have been using our consultancy and training services in order to bring their online services in-house (under their new brand Interaction Digital). This ongoing project has included:

training of account managers
assist company in gaining Google Ad Words accreditation
hands-on management and re-structuring of key PPC accounts, (eg for one account tripling the traffic and reducing the cost per click by 25% within 3 months)
providing an integrated online strategy for new and existing clients

Overseas Homes Direct - Interactive database-driven site

Overseas Homes Direct is an example of a website with an extensive database of properties from a number of countries through out the world. Main features include :-

Interactive maps
Import and export of other websites properties into the database
SEO content management system

Westermans - International Pay Per Click (PPC) - restructure of PPC AdWords account

Westermans sell welding equipment to clients around the world. They needed help restructuring their pay per click (PPC) account in order to maximise the number of conversions from their budget.

This involved restructuring the campaigns, so that they focussed on specific countries and types of welding equipment. We also created 20 new ad groups per campaign, so that each ad group was for different products. This allowed us to write very specific ad copy increasing our quality score and click through rates. We also implemented PPC conversion tracking so we were able to analyse which campaigns and keyphrases were converting.

The results were excellent with great conversion rates and cost per conversions. You can read the case study for yourself - Managing an international pay per click campaign using Google AdWords