Internet marketing articles, case studies and presentations
Online marketing overviews and introductions
Introduction to online marketing - top 10 tips
This introduction on online marketing, delivered in March 2011, provides in-depth discussion of Anicca Solutions' top 10 tips for marketing your website.
Anicca Solutions' Guide to Online Marketing Services
This explains the basics of search engine optimisation (SEO) and pay-per-click advertising (PPC) and outlines the services Anicca Solutions provides.
Online marketing for small businesses (including locksmiths and tradesmen)
This one day intensive workshop was presented to the Master Locksmith Association near Daventry. It provides an introduction into the 3 most common issues relating to websites, getting traffic immediately (using pay per click), long term and free traffic (from search engine optimisation - SEO), and how to make sure that the traffic converts into leads or sales.
This presentation was delivered to the Chartered Insitute of Marketing in Nottingham in January 2011 by Ann Stanley. It covers the different platforms, methods and strategies for effective social marketing, as well as discussing the benefits of social marketing for businesses.
The Future of Digital Marketing
Originally delivered to the Chartered Institute of Marketing, this presentation provides an interesting look at the latest developments in digital marketing and how they could affect your business.
Setting-up and getting the most from your website
Developing your websiteThis presentation on setting up your website covers design, marketing and functionality aspects, and was presented to De Montfort University.
Selling on the internet - top 10 tips
This short seminar was presented at the Derbyshire WellConnected event at Pride Park in Derby.
An examination of the website features unique to e-commerce sites.
Best practice website design, content and functionality
Using some examples from websites built using the Anicca website and content management system. This is a seminar presented by Ann Stanley on behalf of Business Link at the HM Customs and Revenue business roadshow in Northampton.
Best practice web design, content and functionality
This presentation was delivered to the Marketing Group in Nottingham.
How to measure and improve your website's conversions/performanceDelivered at De Montfort University, this presentation explains how to effectively use Google Analytics data to improve your website's performance.
Improve your Search Engine Rankings with Google Webmaster tools
Find out how to use Google Webmaster tools to improve your search engine rankings with this presentation from Anicca Solutions.
How to retain customers, develop ongoing communication and build communities
This presentation explores online customer retention strategies including blogging and email marketing.
Google AdWords and pay per click
Setting up your Google AdWords Pay-Per-Click - Part-A
Updated version of how to open your AdWords PPC account using the new Google AdWords interface
Setting up multiple campaigns in your Pay-Per-Click Account using Google Editor - Part-B
Updated version of how to set-up multiple camapigns in your AdWords PPC account using Google Editor and the new Google AdWords interface
Free 3-part ebook on how to set-up and optimise your Google Adwords pay per click account
Orginal versions of our free 150 page guide to setting up your pay per click account!
Getting the most out of your Google Adwords and pay per click budgets
Updated version of how to get the most from your PPC budget - presented to the Lincoln branch of the CIM in 2010.
Getting the most out of your pay per click (Google Adwords PPC budget management)
This seminar presented by Ann Stanley to the Nottingham branch of the CIM provided an introduction and an update on getting the best from your PPC budget. With significant changes to Google quality score in 2008, this overview allows both new and experienced users to gain new insights on how to make massive savings by restructuring and optimising their campaigns.
How to manage your pay per click campaign in order to avoid the common PPC mistakes
This top 10 list of common pay per click mistakes was entered into the Marketing Pilgrim SEM Scholarship competition. We have also produced an online survey to go with the article and an opportunity to win a days free consultancy!
Geo-targeting using pay per click (PPC) and local listings in the search engines
This presentation on how customers search for products or services from a specific location was given at Internet World by Ann Stanley on 1st May 2008. It includes case studies from Anicca Solution's clients and Interaction Media's clients; CopperHomes, Aspect Maintenance, Crest Nicholson and Westermans International.
Pay per click (PPC) advertising - how to get the most of your marketing budget (2007-2008)
Presented at a range of online marketing conferences organised by Business Link in the East Midlands.
International pay per click (PPC) - case study on Westerman's Google campaign
How we used PPC to promote their welding equipment around the world.
Search engine optimisation and link building
How to use search engine optimisation (SEO) to get higher rankings in the search engines
This is a seminar presented by Ann Stanley on behalf of Business Link at the HM Customs and Revenue business roadshow in Northampton.
Introduction to Search Engine Optimisation (SEO)
This presentation was delivered to the Chartered Institute of Marketing in Leicester during October 2010.Email marketing
Email marketing services from Anicca Digital Solutions
A summary of email marketing services with examples of previous campaigns
Background information for companies using email marketing
Background information on how to use email marketing to communicate to your customers.
Affiliate Marketing
An introduction to affiliate marketing
Presentation to the 2011 Online Marketing Conference & Exhibition as an introduction to affiliate marketing.
