Internet marketing articles, case studies and presentations

June 2008 - How to manage your pay per click campaign in order to avoid the common PPC mistakes - this top 10 list of common pay per click mistakes was entered into the Marketing Pilgrim SEM Scholarship competition. We have also produced an online survey to go with the article and an opportunity to win a days free consultancy!

May 2008 - How to use search engine optimisation (SEO) to get higher rankings in the search engines - This is a seminar presented by Ann Stanley on behalf of Business Link at the HM Customs and Revenue business roadshow in Northampton. This was followed by a second presentation on best practice website design, content and functionality - using some examples from websites built using the Anicca website and content management system.

April 2008 - Geo-targeting using pay per click (PPC) and local listings in the search engines - This presentation on how customers search for products or services from a specific location was given at Internet World by Ann Stanley on 1st May 2008. It includes case studies from Anicca Solution's clients and Interaction Media's clients; CopperHomes, Aspect Maintenance, Crest Nicholson and Westermans International.

March 2008 - Best practice web design, content and functionality - This presentation was delivered to the Marketing Group in Nottingham.

March 2008 - November 2007: Pay per click (PPC) advertising - how to get the most of your marketing budget. Presented at a range of online marketing conferences organised by Business Link in the East Midlands.

February 2008 - International pay per click (PPC) - case study on Westerman's Google campaign to promote their welding equipment around the world.