Internet marketing articles, case studies and presentations
Online marketing overviews and introductions
Online marketing for small businesses (including locksmiths and tradesmen) - November 2008 - This one day intensive workshop was presented to the Master Locksmith Association near Daventry. It provides an introduction into the 3 most common issues relating to websites, getting traffic immediately (using pay per click), long term and free traffic (from search engine optimisation - SEO), and how to make sure that the traffic converts into leads or sales.
Setting-up and getting the most from your website
Selling on the internet - top 10 tips - September 2008 - This short seminar was presented at the Derbyshire WellConnected event at Pride Park in Derby.
Best practice website design, content and functionality - May 2008 - Using some examples from websites built using the Anicca website and content management system. This is a seminar presented by Ann Stanley on behalf of Business Link at the HM Customs and Revenue business roadshow in Northampton.
Best practice web design, content and functionality - March 2008 - This presentation was delivered to the Marketing Group in Nottingham.
Google adwords and pay per click
Free 3-part ebook on how to set-up and optimise your Google Adwords pay per click account - February 2009 - download this free 150 page guide to setting up your pay per click account!
Getting the most out of your pay per click (Google Adwords PPC budget management) 2009 - January 2009 - This seminar presented by Ann Stanley to the Nottingham branch of the CIM provided an introduction and an update on getting the best from your PPC budget. With significant changes to Google quality score in 2008, this overview allows both new and experienced users to gain new insights on how to make massive savings by restructuring and optimising their campaigns.
How to manage your pay per click campaign in order to avoid the common PPC mistakes - June 2008 - This top 10 list of common pay per click mistakes was entered into the Marketing Pilgrim SEM Scholarship competition. We have also produced an online survey to go with the article and an opportunity to win a days free consultancy!
Geo-targeting using pay per click (PPC) and local listings in the search engines - April 2008 - This presentation on how customers search for products or services from a specific location was given at Internet World by Ann Stanley on 1st May 2008. It includes case studies from Anicca Solution's clients and Interaction Media's clients; CopperHomes, Aspect Maintenance, Crest Nicholson and Westermans International.
Pay per click (PPC) advertising - how to get the most of your marketing budget (2007-2008) - November 2007 -March 2008 - Presented at a range of online marketing conferences organised by Business Link in the East Midlands.
International pay per click (PPC) - case study on Westerman's Google campaign February 2008 - How we used PPC to promote their welding equipment around the world.
Search engine optimisation and link building
How to use search engine optimisation (SEO) to get higher rankings in the search engines - May 2008 - This is a seminar presented by Ann Stanley on behalf of Business Link at the HM Customs and Revenue business roadshow in Northampton.
Email marketing
Email marketing services from Anicca Digital Solutions - December 2009
Background information for companies using email marketing - December 2009