PPC Master class - managing multiple accounts and fast-track to Google Ad Words Professional Accreditation
This 3-day workshop will show you how to set-up and manage multiple PPC accounts through a My Client Centre (MCC). We will also take you through the Google Ad Word professional syllabus, so that you can take the exam on the final day. We will also show agencies how to set-up the necessary infrastructure to manage clients accounts and how to become a Google accredited company.
Date
3 days - date to be determined
Time
9 – 5pm
Venue
The Nottingham Digital Media Centre
Cost
£1,500 + VAT - If you wish to attend all 5-days then you will pay only £2,000 + VAT for all the courses
Who should attend
• Marketing managers
• Agency staff
• Anyone who will have the day to day responsibility of running one or more PPC accounts
• Individuals or companies that wish to gain Google AdWords Professional accreditation
• Agencies that want to offer PPC management to their current or new clients
Level of knowledge required
• You should have previously attended our PPC advanced course or have been running your own or other clients PPC accounts for at least 3 months
• You should have a basic understanding of marketing and the objectives of the company you work for or the clients you service
This course will benefit companies/individuals:
• that have been running their own or clients PPC accounts for a few months
• agencies that wish to offer PPC services to their clients
• individuals or companies that want to become Google Ad Word Professionals
Benefits to your business
• You will have your own My Client Centre (MCC) to help you manage your own or your clients accounts
• You will have an extensive knowledge of all aspects of running a Google account - this will allow you to take the online Google exam on the final day
• Depending on your ad spend and how long you have run your PPC account you should be able to gain individual Google accreditation within a few weeks
• You will be able to set-up your MCC and company infrastructure to help you get company Google accreditation within 3 months.
Pre-course preparation
• Ideally your PPC campaigns should have been running for at least 3 months
What you need to bring with you
• Ideally you should bring your laptop with a wireless connection, please indicate if you cannot bring a machine so we ensure we have enough on the day
What you will learn
• You will learn the requirements of becoming accredited (individual or company)
• You will learn how to set up a My Client Centre (MCC) so you can manage multiple accounts
• You will learn how to set-up a managed defined spend (MDS) to allow you to manage budgets across multiple accounts
• You will get an extensive overview of the Google syllabus
• On the final day you will take the online Google exam
Google subjects covered
1. Introduction to AdWords
• AdWords Basics
• AdWords Policies
• Pricing and Ranking
2. Getting Started with AdWords
• Account Types, Setup and Structure
• Account Navigation
• Starting Off Right, Organization, Keywords, Ad Text
• Using Different Ad Formats
3. Targeting
• Search and Contextual Targeting
• Placement Targeting
• Language and Location Targeting
• Keyword Targeting
4. Costs and Billing
• Cost Control
• Billing Cycle
• Payments Outside the UK
• Invoicing
5. Tracking Ad Performance
• Quality and Performance Basics
• Ad Visibility and Troubleshooting
• Reports
• Basic ROI and Conversion Tracking
• Advanced Conversion Tracking
• Cross-Channel Conversion Tracking
6. Optimising Ad Performance
• Optimisation Overview
• Your Website
• Your Account
• Specific Optimisation Strategies
7. The AdWords Toolbox
• Account Performance Tools
• Analytics Tools
• Troubleshooting Tools
• AdWords Editor
8. Google Analytics
• Google Analytics Basics
9. Managing Client Accounts
• My Client Centre
• Selling AdWords
• AdWords API