Online marketing courses - subjects offered

Below are some of the courses that we have developed and offer to companies; either as an in-house course or on an open course. We have also developed a number of courses in conjunction with Business Link in the East Midlands. Companies from Leicestershire, Northamptonshire, Derbyshire, Nottinghamshire and Lincolnshire may be able to attend the same internet marketing course free of charge. You can book your place at www.ebusinessclub.biz/events.html

Pay Per Click Courses (PPC)

Getting started with pay per click (PPC)

A practical course where you will have a live campaign by the end of the workshop

• Key Elements of a Successful PPC Campaign
• How to carry out keyphrase research and analysis
• Setting up a Google AdWords Account
• Tracking your PPC Conversions
• Understanding quality score and improving your conversions
• MSN and Yahoo! Search Marketing
• Courses now being held in conjunction with Business Link and are free for companies based in the East Midlands

Advanced pay per click (PPC)

Advanced campaign settings and use of 3rd party tools to ensure you get the most out of your budget

• Developing an effective bid strategy
• Getting the most out of your budget
• Advanced campaign options including geo-targeting and use of the content network
• Courses now being held in conjunction with Business Link and are free for companies based in the East Midlands

PPC Master class

Managing multiple accounts & fast-track to Google accreditation

• 3 day intensive course ideal for agencies or individuals wanting to become Google accredited
• Managing multiple accounts effectively
• Fast-track to become a Google Ad Words Professional
• Courses held in-house or on a one-to-one basis

Search Engine Optimisation Courses (SEO)

Introduction to search engine Optimisation (SEO)

• Understanding how search engines work
• Auditing your own site
• Developing your SEO strategy
• How to measure the Return on Investment of your SEO campaign
• Courses now being held in conjunction with Business Link and are free for companies based in the East Midlands

Creating search engine optimised pages

• Carrying out keyphrase research
• Writing optimised web copy
• Where to put keywords and phrases to make them count
• Structuring your title, description, keyword and H1 tags for optimisation
• Courses now being held in conjunction with Business Link and are free for companies based in the East Midlands

SEO in practice - off page factors

• Innovative techniques for building inbound links
• Using directories to increase your inbound links
• Structuring your ´anchor text´ for optimum search engine performance
• Courses now being held in conjunction with Business Link and are free for companies based in the East Midlands

Other online marketing techniques

• Using email marketing effectively
• How to use affiliate marketing to sell and collect leads online
• Courses now being held in conjunction with Business Link and are free for companies based in the East Midlands