Workshop: Increasing Website Conversions - Using Google Analytics to Measure, Test and Succeed - Thursday 2nd April, Pride Park Derby
The main issue with many websites is not that they need more traffic, but that they need to get more value from the visitors they do have. That means getting more business for the same amount of marketing effort.
This workshop tells you what statistics to look for, how to test changes to your website and what changes are likely to work. Take the example of one of our recent clients: A simple change to their product page layout and the addition of a direct call to action, and their conversion rate improved by 137%.
If you want to find out how we did it and what we tested, this is the workshop for you. This one day could see you double the revenue your website generates, with just a few simple changes and some free testing tools. You will learn:
- How to use analytics software (particularly Google’s free Analytics tool)
- How to test changes to web pages to understand what works and what doesn’t
- Copywriting for conversion
- Web page layouts that generate business
- How audio and video on your website can boost your business
- How social media affects conversion rates
The workshop includes real world examples and uses an interactive format, so you can ask questions throughout the day to make sure you get the information you need to get more from your website. All that, plus lunch is included!
The course lasts for one day and costs only £199 per person - book your place now!
Available dates: Thursday 2nd April, Derby
Book two different courses or two places on one course for a 12% discount!
Every course provides plenty of time for questions and discussions - we run interactive courses, not lectures! That way, our delegates get the most value from their time with us and we ensure that what you learn is directly relevant to your own website.
Want to know if something in particular is covered in this course? Just ask us here.