Meet the Anicca Solutions Team
Ann Stanley - Managing Director
Ann is the co-founder and Managing Director of Anicca Solutions Ltd. Ann Stanley is a chartered marketer and has a wealth of online marketing and web development experience, having started in the industry in 2001. Ann oversees all the online marketing activity at Anicca Solutions, from Pay Per Click and search engine optimisation to social media, e-commerce, email marketing and everything else in-between. Although her real geeky passion is Google AdWords!
Ann is also a respected authority in the local online marketing industry, regularly hosting workshops in conjunction with Chamber of Commerce, CIM and Leicester De Montfort University; as well as speaking at national and international conferences including SMX, TFMA and Internet World.
Ann has a grown up daughter and is currently refurbishing her house with her partner. She loves rock music and still manages to sneak off to see her favourite bands whenever possible.
See Ann’s posts here
Follow Ann on Twitter
Connect with Ann on LinkedIn
Find Ann on Google+
Alex Fowler - Technical Director
Alex is the co-founder and technical director of Anicca Solutions Ltd. Alex creates bespoke database driven websites for our clients. Alex has also developed our own Content Management System (CMS) called Reflex to used to control the on page content of all the websites we develop.
See our current portfolio of websites
Find out more about our Reflex CMS
Our team is split into two, the NUMBERS TEAMS and the WORDS TEAM.
The Numbers Team
Our NUMBERS TEAM specialise in:
- Audits and Analysis - Set-up and use of Google Analytics, audits, analysis of websites, competitors and digital marketing campaigns
- Pay per click - Paid search (pay per click or PPC) including Google AdWords and Bing (Microsoft AdCentre), Paid social in Facebook and LinkedIn, Paid display and behavioural targeting
- Ecommerce marketing - creation and modification of product data feeds, use of the ChannelAdvisor platform for multi-channel management, including Amazon, eBay, Google Merchant Centre, Shopping comparison engines, inventory driven paid search, affiliate management
- Conversions optimisation - sales optimisation for each channel and across channels, shopping cart optimisation and landing page testing
Gurpreet Bassi - Senior Account Manager
Gurpreet joined the Anicca team in 2009 and is now our Senior PPC Account Manager – specialising in all areas of paid search and social ads. Gurpreet has over five year’s experience working in Pay Per Click and is an expert in managing PPC campaigns in all of the major search engines, social networks and comparison sites. She is also heads up the PPC and ecommerce marketing team.
In her current role, Gurpreet manages over 20 different PPC campaigns for a range of B2C and B2B clients and is currently perfecting her knowledge of the ChannelAdvisor platform which we use for ecommerce marketing.
When she's not busy creating and optimising PPC campaigns, Gurpreet enjoys shopping and spending time with friends and family.
Darren Wynn - Online Marketing Executive
Darren is another of our graduate recruits – joining us from Leicester University at the end of 2010. After completing his 3 months placement, he left us to spend a few months at Santander. However we were able to make him a permanent member of the NUMBERS TEAM in the summer 2011.
So far in his role as online marketing executive, Darren has been involved mostly in Pay Per Click, developing his working knowledge of all the major search engines and social networks ad platforms.
Darren has been leading our ChannelAdvisor project and has got stuck into using the software for managing product data feeds to populate Amazon and eBay.
Andy Richardson - Online Marketing Exectutive
Andy graduated from Loughborough University in 2010 with a degree in Information Technology Management for Business (ITMB). Having held various previous marketing roles since 2008, his career started in Nottingham, with a placement as an Online marketing Executive for another agency before moving onto a marketing manager position at a consultancy practice within the energy and utilities sector.
In recognition of his placements Andy has been asked to collaborate and speak on behalf of East Midlands based Universities through his involvement and support for graduate employability.
Since joining Anicca, Andy has worked on variety of SEM projects both PPC and SEO with a passion for all online marketing practices.
Outside of work, Andy is all round fitness enthusiast and is currently challenging himself to run a marathon in 2012.
The Words Team
Our WORDS TEAM specialise in:
- Reviews and strategy - web SEO audits, competitors reviews, keyphrase research, SEO and website page plans
- On-page SEO - web content creation, search engine optimisation (SEO), blogging
- Off-page SEO - guest blogging, article syndication, directory registration, online PR
- Social media marketing - profile creation and optimisation, ongoing content creation, regular broadcasts
- Email marketing and other online marketing technique
Luke Glassford - Senior Account Manager
Luke has been working at Anicca since 2009, when he joined in the role of online marketing executive. Since then, he has worked on a range of different search engine optimisation, social media, email marketing and Pay Per Click projects and is now a Senior Account Manager and heads up the SEO, Social and online marketing team
Originally from Leicester, Luke returned in 2009 after gaining a BA Hons degree in English from Leeds University – which he puts to good use curating web content for a range of SEO clients.
Outside of Anicca, Luke runs his own music blog and enjoys reading, writing and training for marathons!
See Luke's posts here
Follow Luke on Twitter
Connect with Luke on LinkedIn
James Murphy - Account Manager
Outside of Anicca, James is the drummer in local band The Chasers, who regularly play gigs in and around Leicester.
See James' posts here
Follow James on Twitter
Connect with James on LinkedIn
Find James on Google+
Lucie Crouch - Marketing Executive
Lucie joined Anicca Solutions in September 2011 as part of our graduate recruitment scheme and has been learning all there is to know about online marketing since. Lucie spends most of her time working with search engine optimisation, social media, blogging, internet marketing and working with one of our major clients LWA, a Leicester based charity.
Lucie is originally from Henley–on–Thames and came to Leicester to study Journalism and media BA Hons at De Montfort University. After getting her degree she stayed on to work for Anicca.
In her spare time, Lucie enjoys going out at the weekend and going to music gigs. Her hobbies include horse riding, reading and catching up with the headlines as a certified news addict.
See Lucie’s posts here
Follow Lucie on Twitter
Connect with Lucie on LinkedIn
Find Lucie on Google+
