Online Marketing School
|
|
Welcome to Online Marketing School - the new concept in practical workshops and training for individuals and companies wanting to develop their business online!
We provide in-house or open courses on a range of online marketing subjects
using our tutors who are either Google AdWord Professionals or experts in their field.
All our courses have a strong practical element - so you can apply what you
have learnt directly to your business.
We show you how to set-up and run a Pay per click (PPC)
campaign; or implement other online marketing techniques, such as search
engine optimisation (SEO). The modules are designed to take a complete novice
to an advanced level of knowledge within a few weeks. We can even help you get
your Google accreditation.
We run 3 main schools:
eBusiness-School - for start-up business and comapnies wnating to set up an online business or ecomerce site
PPC-School - practical advice and training on setting up and managing
your pay per click campaigns - with fast-track to Googel AdWords
Professional Acrreditation
SEO-School - practical advice on all aspects of
search engine optimisation, link building and social marketing; ideal
for owner-managers, marketing and agencies staff plus specific courses
for themore technical!
|
Most of our courses are a day long and can be located either at
your premises (in-house courses) or in conjunction with local partners
who provide specialist training rooms around the country (for example
in London, Birmingham and Manchester).
If you would like any further information about attending a course or
would be interested in becoming a partner host (where you can earn a
share of the revenue from the course) then please email ann@anicca-solutions.com or call
07930 384443.
PPC-School - Pay Per Click Courses
|
Getting started
with pay per click
|
- Key Elements of a Successful
PPC Campaign
- How to carry out keyphrase
research and analysis
- Practical help in setting up
a new Google AdWords Account
- MSN and Yahoo! Search
Marketing
|
|
Making the most out of your PPC budget - Advanced PPC
|
- Developing an effective bid
strategy
- Getting the most out of your
budget
- Tracking your PPC
Conversions
- Understanding quality score
and improving your conversions
|
|
Managing
multiple accounts & fast-track to Google accreditation - PPC Master class
|
- Managing multiple accounts
effectively
- Fast-track to become a
Google Ad Words Professional
|
|
SEO-School -Search
Engine Optimisation Courses
|
|
Introduction
to search engine Optimisation (SEO)
|
- Understanding how search
engines work
- Auditing your own site
- Developing your SEO strategy
- How to measure the Return on
Investment of your SEO campaign
|
|
Creating
search engine optimised pages
|
- Carrying out keyphrase
research
- Writing optimised web copy
- Where to put keywords and
phrases to make them count
- Structuring your title,
description, keyword and H1 tags for optimisation
|
|
SEO
in practice - off page factors
|
- Innovative techniques for
building inbound links
- Using directories to
increase your inbound links
- Structuring your ´anchor
text´ for optimum search engine performance
|
|
Other
online marketing techniques
|
- Using email marketing
effectively
- How to use affiliate
marketing to sell and collect leads online
|
