Origins Call Tracking UK
What Is Call Tracking?
Our new keyword level call tracking system allows businesses to measure the Return on Investment (ROI) on all of their marketing activities by generating a unique phone number to be generated each time someone views your website or advert.
For businesses who invest in their online and offline marketing activities, there is often little help in calculating which campaigns have been successful. Measuring call volumes can give some insight but does little to explain where these calls came from or how. Call tracking technology removes this barrier to your advertising and bridges the gap between advertising and calls by providing detailed reporting on how your customers found you.
Using call tracking technology, businesses can not only record and monitor calls but are also able to see how individual customers found the number to call your business. This gives your business the opportunity to concentrate on advertising that is performing well and reduce any efforts which could be costing you money unnecessarily. For businesses that receive a lot of calls, this call tracking data can completely transform how they deal with advertising spend in the future.
Call tracking in action
Have you noticed how our phone number changes in the header? This is because we are using our own call tracking system called Origins Call Tracking Technology. This technology allows us to trace how you heard about us, how you came to our website and even what key phrases you used!
Our call tracking is linked to our Adwords and Analytics accounts, providing detailed information about our customers and gives information on how we can improve our marketing efforts. Origins Call Tracking takes just 15 minutes to set up and is more affordable than you might think. If you receive most of your web enquiries by phone, Origins call tracking can revolutionise how you monitor and measure the effectiveness of your marketing.
Keyword level call tracking
Origins provides a cross between web analytics and call tracking in a complete package to monitor the effectiveness of your advertising campaigns. Origins call tracking can show why a visitor has called your business even if they call days or even months after visiting the website! Anicca Solutions Origins call tracking also offers the following benefits:
- Optimize Advertising - With Origins Call Tracking, you can target advertising to the most effective areas and reduce unnecessary spend
- Visitor Tracking - With Origins you can record which of your webpages customers visited before, during and after the call
- Call Recording - Record each and every call and listen to these calls whenever you wish
- Keyphrase Tracking - Track which keyphrases have been used to reach your website to improve your marketing spend
- Reporting tools - Origins provides powerful, in depth reporting on calls, call location, call volume and duration and is integrated into Google Analytics and Adwords
- Missed call email alerts - Never miss a call again with instant email alerts of missed calls
Origins call tracking provides you with detailed information to make confident decisions about advertising spend. Origins can show exactly where your media efforts should be enhanced and where money could be better spent.
Call Tracking Packages
The cost of setting up call tracking has been reduced to encourage more customers to use the technology.
- There is a set-up fee of £100 which includes training on using the interface
- Call charges of 10p per call.
- Monthly rental of £69 per month.
- We can also provide additional reports and recommendations as part of your pay per click or SEO management at an additional £31 per month (total monthly rental, management and reporting of £100 per month).
For more information about Origins Call Tracking Technology you can call the Pay Per Click team on 0116 2987496 or contact us
