Pay no pay per click management fees until we save you 20% off your cost per conversion with our Guaranteed PPC Management Services
If you are currently spending more than £10,000 per month on Google and your cost per click is above 30p you could make significant savings by using our Guaranteed Pay Per Click Management Service.
We are so confident that we can reduce your cost per conversions (CPA) by at least 20% that we will not charge you a management fee until we do.
Whether you are managing the PPC account yourself or you have another agency working for you - we will set a new account up for you and reduce your CPA costs. You only pay a set-up fee (15%) and then a fixed monthly fee (15% of your budget), once we have saved you 20%!
Depending on your sector the saving can happen immediately or may take a couple of months, either way you only start paying our fixed management fee - once we have made the 20% saving. You will then be contracted to continue using our service for another 6 months, however during this time we will try and make further savings on your behalf.
If you are currently spending less than £10,000 per month or have a cost per click of less than 30p can still use our standard pay per click management service with fixed monthly fees.
Success stories
We were able to immediately half the cost per click for the dating site Lovestruck.com within a week of taking over the pay per click campaign. Over 2 months we reduced the cost per sign-up by 75%. We have since used geo-targeting to develop their international membership and are currently cloning their campaign for Yahoo and Bing (MSN).
For some clients the priority is to get the lowest cost per sale possible - we have been able to get the CPA to £8 - £15 for a number of campaigns including: online gadget shops, fancy dress and hen nights (UKGirlThing), clinical trials, online Business Plans and personalised birthday cards.
Some of the more competitive environments include travel, property and business to business products and services; where the cost per click is very high and the CPA can often be £20-£100. We have helped save 20% or more for clients such as InfoUk, BookMyCourse, Business Energy Exchange.
How we achieve CPA savings of 20% and more?
1) Campaign set-up
We set-up a very detailed campaign and ad group structure, with separate campaigns for search and content network and any location-specific campaigns (geo-targeting). We also research and add thousands of exact match keyphrases and then clone them to have a phrase and broad match of each (plus use of negative phrases). This approach helps relevancy and ensures we have high quality scores. It also allows us to test different ads and landing pages to maximise click through rates (CTR) and conversion rates.
2) Optimisation to increase quality score and reduce the cost per click
We optimise our campaigns immediately (and on a daily basis) until the account has stabilised - this it to ensure quality scores of greater than 7 out of 10:
- prune phrases with low click through rate (CTR)
- adjust the cost per click to achieve positions 3-6, in order to maximise CTR without entering a bidding war
- test and prune ads to increase CTR
3) Optimisation to increase conversion rates
Once we know your base-level conversion rate; we start to prune keyphrases and ads that do not achieve our target conversion rate. This way the budget is spent on the best performing phrases. If required we will also turn off content and the search network. In some cases companies may want to achieve the maximum number of conversions, so in this case we prune less and focus on trying to improve the CPC.
4) Integration with Analytics, testing and reporting
All accounts will be linked to Analytics, as this allows us to track the effectiveness of individual keyphrases and landing pages and also to compare PPC conversion rates with goals and ecommerce data (if appropriate). We provide a minimum of monthly reports (depending on your requirements) and regular phone and face-face meetings. If required, we can also work with you to do A:B and multivariate testing using Google Optimiser (additional service).
Using our guaranteed pay per click management service
If you would like to use our guaranteed pay per click management service then please contact Ann Stanley on 07930 38 4443, or email ann @ anicca-solutions.com, or complete the form below: