Pay Per Click (PPC) Services for other agencies and partnering opportunities

If you are a graphics, media or marketing agency and want to offer new or additional digital services to your clients; then we may be able to help you develop your own in-house digital team or by providing white-label pay per click (PPC) management.

1) Development of your in-house digital team for providing pay per click services

With UK online advertising spend at 23.5% in the first half of 2009; you may already be concerned about loosing business as your clients switch their marketing budgets from offline to online marketing. 

For many agencies, offering pay per click services is an obvious solution.  However, this is not as simple as employing a staff with PPC experience.

a) Barriers to setting up your own PPC agency

Advice and strategy
There is little advice on setting up a pay per click agency; as other PPC agencies will jealously guard their expertise and technology.  So most companies have to either outsource their PPC services whilst they build up their business, or take the risk and employ (or poach) staff from another agency.

Getting PPC staff
A shortage of experienced PPC account managers has resulted in an increase in demand and lack of good staff (particularly in London where you may have to pay >£25K for a Google AdWords Professional with only a few months experience). 

For most agencies there is a fear of investing in PPC staff when starting to offer this new service. Based on typical PPC management fees of 15%, you will need to have secured contracts with ad spend of over £20,000 per month; as this will equate to £3k per month in PPC management fees, which you will require to cover staff cost.  

PPC Training
Although there are many good PPC courses out there (typically costing £500 per day per delegate, these are only designed to teach the basics of setting up and running PPC accounts, not setting up a PPC agency!  

b) Anicca Solution's full training and technology package for setting up your PPC agency

At Anicca Digital Solutions we have developed a full package for agencies,  which allows us to support your PPC clients whilst you grow your business and develop your in-house team.

You can pick and mix from a range of our PPC consultancy, outsourcing and training services:

• Advice to your directors on different PPC business models and consultancy to develop  your strategic plan and PPC packages
• Development of promotional materials , presentations and proposals
•  Initial training of your BD, sales staff and account managers
• Help with BD and client meetings, including PPC estimates, proposals and pitch documentation
• Set-up of infrastructure including My Client Centre (MCC) and application for your  Google MDS (invoicing account)
• Help with recruitment of technical staff to run PPC in-house
• If preferred, you can outsource your first few contracts to our PPC team, with fixed rates which will ensure that you make a profit on each contract (see below)
• Ongoing training of your team
• Help with accreditation of individuals (GAP) and the agency
• Creation of  report formats and access to online reporting

2) Outsourcing services

If you want to sell digital services but do not want to bring the resources in-house then we can become an extension of your team and provide all the technical support you require.

Our white-labelled or outsourcing PPC management services includes:

• Development of marketing and business development materials for you to use to sell these services
• Training of your account managers so they can sell these services and support client enquiries
• Provision of all PPC services, including:
  • Keyword research, traffic and budget estimates and proposals
  • Account set-up across all search engines and social sites (as required)
  • Conversion tracking and set-up of Analytics
  • Optimisation of accounts in order to improve quality scores and cost per click
  • Optimisation of account in order to improve conversion rate and reduce cost per conversion
  • Provision of online reporting for use by your staff or directly by the client
  • Creation of monthly reports - annotated with your branding

We can either provide these services in the background - as a white-labelled service where the client never knows we are there; or if required you can involve us in your business development or account management service where you can introduce us as part of your team, your partner or an independent consultant.

We charge set-up fees (according to the size of the account) and fixed monthly management rates banded according to ad spend.  This charges are discounted compared to other agency fees and will allow you to make 20-40% profit on these projects.

We can set these accounts up in our MCC so you can take over the management of the accounts if you decide to develop your own in-house team.

Why use Anicca Digital Solutions?

• Accreditation - we are one of the few Google AdWords Professional companies in the Midlands. Our staff are also MSN Ad Centre and Google Analytics accredited
• Management of our own accounts - we currently run over 30 accounts - half of which are for other agencies. We have fixed fees and a number of success stories where we have significantly reduced the cost per click or cost per conversions (see our case studies)
• Trainers - we provide training to businesses via Business Link workshop, direct to clients and other agencies
• We have developed our own online reporting system which ensures complete  transparency for you and your clients