Managing your pay per click (PPC) and Google AdWords campaigns

Anicca Digital Solutions is one of the top pay per click (PPC) agencies in the East Midlands. We are one of the first AdWords Certified Partner agencies in the UK. We manage over 20 PPC accounts, directly for clients and other agencies. We offer fixed monthly fees and we are so confident of our ability to reduce your cost per click or cost per conversion, that we can offer guaranteed results for larger accounts!

What is Google AdWords and pay per click?

Pay per click (PPC) is an online advertising campaign where your company's ads are displayed on search engines (search network) or third-party websites (content network). The difference is, as the name suggests, that you only pay for people who are interested enough in your services to click the ad, so the traffic your website receives is targeted and highly relevant. Pay per click (PPC) is not about blindly reaching every Internet user; it's about sending a targeted message to consumers who are already looking for a business just like your's. 

Pay per click or PPC is one of the most popular forms of online advertising, and Google AdWords is the most popular pay per click service. If you use Google (or any major search engine for that matter), you will recognise pay per click advertisements as the "Sponsored Links" that appear at the top and right side of the page. In a PPC campaign, these sponsored links only appear for search terms of your choosing, so you are guaranteed to reach customers who are already looking for your type of business services. Pay per click is perfect for new websites or ecommerce sites, where it is important ot drive traffic to the website for a range of keyphrases.

Anicca pay per click (PPC) management services - What you get!

Anicca Digital Solutions won't send you blindly into Google AdWords territory. We'll guide your PPC campaign from day one, setting up a perfectly-researched campaign and launching it to your captive audience.   Our pay per click (PPC) campaign management includes the following:

Planning 

• Free pay per click audit for companies spending more than £1000 per month
• Keyword research, to identify target search phrases and to detemine monthly advertising budges
• Proposal containing budgets and summary of the keyword research
• Assistance in finding Business Link grants to help fund the consultancy and management costs of the project (mainly for East Midlands companies)

Set-up 

• Pay per click programme set-up including set-up of PPC conversion tracking
• Linking of PPC account to Google Analytics account
• Campaign network options and geo-targeting to attract more specific customers
• Highly developed ad group structure to ensure keyword and ad text relevance to maximise quality scores

Optimisation 

• Bid management to target positions 4-8 in the "goldilocks zone"
• Keyphrase and ad pruning to maximise account click thorugh rates (CTR's)
• PPC campaign management and optimisation to increase quality scores and reduce cost per click
• PPC campaign management and optimisation to reduce cost per conversion (CPA)

Management and reporting

• Monthly traffic and cost reports
• Cloning of campaign to other pay per click/PPC engines including MSN and Yahoo (if required)
• Review meetings and training of your in-house staff (if required)
• Fixed monthly management charges

Why use Anicca Digital Solutions to manage your Google AdWords and pay per click accounts? 

We first started using pay per click to manage our own property websites. When you are spending your hard-earned cash you soon learn how to reduce the cost per conversion and get the best out of a limited marketing budget. Over the last 2 years we have achieved the Google Ad Words Professional Accreditation and have been running PPC accounts for clients spending as much as £50k per month. This has allowed us to hone our PPC management techniques.

We now manage over 20 clients Google AdWords accounts with a total monthly ad spend of £50-£100k. We have had a string of success stories; reducing the cost per click from £1 to 50p within a week. Getting the cost per lead from £80 to less than £20 within a month of taking over the account from another agency.

One of the main benefits of our service is that we charge a fixed monthly fee spread over a minimum of 6 months. Whereas most other agencies charge a monthly fee based on a percentage of your spend, giving them no incentive to save you money or reduce your costs!  This means that you can benefit almost immediately from us restructuring or setting up a new account.

If your cost per click is currently in excess of 30p we can almost always guarentee a saving of at least 20%. We just need to audit your account and find out where you (or your agency) are going wrong and identify how we can improve the performance of your account.

When we manage your PPC account, we do not insist on a minimum monthly ad spend. However if you have a monthly spend below £1000, you may prefer to attend one of our pay per click training workshops or read one of our articles on setting-up and running a pay per click account yourself (see articles below)!

How do I know Google Ad Words and pay per click (PPC) is the right online advertising campaign for me?

Like affiliate marketing, pay per click PPC is an effective form of online advertising because you only pay for results - targeted website traffic or, in the case of affiliate marketing, a sale or lead. But PPC has additional benefits above and beyond that enticement.

Best of all, PPC gives you control. You choose how much you are willing to spend for each click, and the maximum amount you wish to spend in a certain span of time. Then, your ads appear within these parameters, giving you complete, transparent control over your advertising budget.

With our wealth of experience in managing pay per click programmes, we know from experience exactly what it will take to get results for your business. There is no underachieving here; we'll count the clicks, and the conversions, right alongside you and make sure your PPC campaign is working at the maximum level of effectiveness. We are completely transparent providing detailed reports at the keyword level, so you know exactly where your budget has gone.

Pay per click/PPC banner advertising

In addition to providing complete pay per click/PPC programme management services, Anicca Digital Solutions can also design and implement a banner advertising campaign. We'll work within your corporate branding strategy to create image-based ads, set up the banner advertising network, and provide the same PPC management that we use in our Google AdWords campaigns.

Start a pay per click/PPC campaign today

At Anicca Digital Solutions, we have over six years experience managing PPC campaigns, and we use use Google accredited staff to do it. That means we can produce a quality, profitable PPC campaign for you, no matter what size business you run.

Please get in touch with us today for a free consultancy to discuss how we can bring targeted, engaged customers to your site through a pay per click (PPC) advertising campaign.

Free articles on managing a Google Ad Words or pay per click PPC campaign

Free 3-part ebook on how to set-up and optimise your Google Adwords pay per click account - February 2009 - register your details to download this 150 page guide to setting up your pay per click account!

Getting the most out of your pay per click (Google Adwords PPC budget management) 2009 - January 2009 - This seminar presented by Ann Stanley to the Nottingham branch of the CIM provided an introduction and an update on getting the best from your PPC budget. With significant changes to Google quality score in 2008, this overview allows both new and experienced users to gain new insights on how to make massive savings by restructuring and optimising their campaigns.

How to manage your pay per click campaign in order to avoid the common PPC mistakes - June 2008 - This top 10 list of common pay per click mistakes was entered into the Marketing Pilgrim SEM Scholarship competition. We have also produced an online survey to go with the article and an opportunity to win a days free consultancy!

Geo-targeting using pay per click (PPC) and local listings in the search engines - April 2008 - This presentation on how customers search for products or services from a specific location was given at Internet World by Ann Stanley on 1st May 2008. It includes case studies from Anicca Solution's clients and Interaction Media's clients; CopperHomes, Aspect Maintenance, Crest Nicholson and Westermans International.

Pay per click (PPC) advertising - how to get the most of your marketing budget (2007-2008) - November 2007 - March 2008 - Presented at a range of online marketing conferences organised by Business Link in the East Midlands.

International pay per click (PPC) - case study on Westerman's Google campaign - February 2008 - How we used PPC to promote their welding equipment around the world.