PPC marketing from Anicca Digital Solutions Ltd
Anicca Digital Solutions is one of the top PPC consultants in the East Midlands, and was one of the first Google AdWords Certified Partner agencies in the UK. Our PPC marketing team currently manages many pay per click accounts, from small local businesses all the way up to large multi-national companies. We also handle PPC marketing services for other agencies. We offer fixed monthly management fees, and have an impressive track record of improving conversion rates and lowering the cost per click.
A quick introduction to pay per click or PPC marketing
If you're unfamiliar with PPC marketing, a PPC campaign allows you to bid on keywords of your choosing. When a user types the keyword into a search engine, your ad is displayed in the sponsored listings, with the ad position determined by the amount of your bid and the relevancy or quality of your keyphrase and ad.
If the user clicks on your ad, then you pay up to the amount you bid for that keyword – hence the name ‘Pay Per Click’! This is a popular form of online advertising as you only pay when someone interested in your service clicks through to your site.
Within your PPC campaign you can have groups of keywords called ‘ad groups’. A campaign can therefore have thousands of keywords grouped together in different ad groups – all working hard to bring you targeted traffic from search engines.
Anicca Solutions’ PPC campaign management packages provide full set-up, so we’ll do the hard work for you - selecting a comprehensive list of keywords directly relevant to your business and then carefully monitoring them to ensure cost-effective performance.
Pay per click is also the term used to describe "paid social" or advertising on social marketing platforms, such as Facebook and LinkedIn. You will still pay per click but your ad is displayed to specific target audiences, chosen by the characteristics of their profile, rather than the use of specifc keyphrases during a search.
Why choose Anicca for PPC marketing?
Google AdWords Certified Partner - We were one of the first companies in the UK to become an adwords certified partner. This requires at least 3 members of staff to become certified
Free PPC audit - We provide a free audit of your current PPC campaign - pinpointing areas for improvement. Not only does this form the basis of our campaign plan, it also shows you we know what we are talking about!
Comprehensive Research - We have PPC staff with years of experience who know exactly how to identify the best keywords for your campaign. We also research your competitors to ensure your campaign is the most effective in your market.
In-Depth Campaign Optimisation - Our unique approach to campaign structure maximises the quality score of your account, which ultimately means you can get more clicks for your budget. We also tirelessly review and update your campaign to make sure it is as effective as possible.
Management & Reporting - All of our clients receive monthly campaign performance reports. We also hold regular campaign review meetings so we can discuss the account with our clients face-to-face. pages load slower.
Anicca PPC marketing services
As a professional and experienced PPC company, Anicca Digital Solutions knows how to make the most out of your pay per click budget. We guide your PPC campaign from day one, setting up a perfectly researched campaign and launching it to your target audience. Our PPC campaign management includes:
- Planning
- Set-up
- Optimisation
- Management and reporting
Different types of PPC services depending on your budget
We offer two types of PPC service:
1) Fully managed PPC packages - you pay separately for the cost of your clicks (ad spend) from the management fee - ideal for larger or national companies wanting a bespoke PPC management service
- This is for companies wanting to spend more than £500 per month on their PPC ad spend
- A choice of PPC packages depending on the size and complexity of your account (3 bands based on your monthly ad spend)
- You retain ownership of your PPC accounts at the end of the contract (minimum 6 months)
- You pay for your ad spend yourself (via your bank account or credit card) and we will invoice you separately for our monthly management fee (starting at £400 per month - see below)
- Accounts can be complex with separate campaigns for each product category or service, with 1000's of keyphrases in many descrete ad groups.
- The account can have complex campaign settings, including; geotargetting, choice of networks, devices, scheduling, ad extensions, remarketing, display ads, plus conversion tracking and linked Analytics account
2) All-inclusive PPC packages - you pay a fixed fee per month, which includes the cost of your clicks and PPC management - ideal for smaller or local companies with a limited budget
- You set your monthly spend for both clicks and management fee, with a choice of 3 packages (£250, £500 or £750 per month).
- We guarantee that you will recieve a minimum amount of clicks per month. The actual number of clicks you receive is based on your monthly budget and the average cost per click, which is determined by your industry or sector
- We pay your pay per click costs directly (to Google, Facebook or LinkedIn) and we retain the ownership of the account(s) at the end of the contract (minimum 3 months)
- Standard package includes 2 campaigns for different product or service categories, each with up to 100 keyphrases, in approximately 10 ad groups per campaign
- If required your account can include optional geographical targeting (you can select up to 10 locations)
- We will set-up of Google Analytics for you free of charge, (you will need to add the code to your website). You retain the Analytics account at the end of the contract and you will receive automated monthly reports by email
- Find out more about our all inclusive PPC packages
The right PPC company for you
We have over six years of PPC marketing experience, and only use expert, Google Accredited staff. That means we can produce a quality, profitable PPC campaign for any business.
Please get in touch with us today for a free consultancy to discuss how we can bring targeted, engaged customers to your site through a pay per click (PPC) advertising campaign.
For more information about our pay per click packages or for a free pay per click audit you can call the Pay Per Click team on 0116 2987496 or contact us or via our online contact form.
Free articles on managing a Google Ad Words or pay per click PPC campaign
Free 3-part ebook on how to set-up and optimise your Google Adwords pay per click account - February 2009 - register your details to download this 150 page guide to setting up your pay per click account!
Getting the most out of your pay per click (Google Adwords PPC budget management) 2009 - January 2009 - This seminar presented by Ann Stanley to the Nottingham branch of the CIM provided an introduction and an update on getting the best from your PPC budget. With significant changes to Google quality score in 2008, this overview allows both new and experienced users to gain new insights on how to make massive savings by restructuring and optimising their campaigns.
How to manage your pay per click campaign in order to avoid the common PPC mistakes - June 2008 - This top 10 list of common pay per click mistakes was entered into the Marketing Pilgrim SEM Scholarship competition. We have also produced an online survey to go with the article and an opportunity to win a days free consultancy!
Geo-targeting using pay per click (PPC) and local listings in the search engines - April 2008 - This presentation on how customers search for products or services from a specific location was given at Internet World by Ann Stanley on 1st May 2008. It includes case studies from Anicca Solution's clients and Interaction Media's clients; CopperHomes, Aspect Maintenance, Crest Nicholson and Westermans International.
Pay per click (PPC) advertising - how to get the most of your marketing budget (2007-2008) - November 2007 - March 2008 - Presented at a range of online marketing conferences organised by Business Link in the East Midlands.
International pay per click (PPC) - case study on Westerman's Google campaign - February 2008 - How we used PPC to promote their welding equipment around the world.
