Managing your pay per click (PPC) campaign

Pay-per-click (PPC) is an online advertising campaign where your company's ads are displayed on search engines or third-party websites. The difference is, as the name suggests, that you only pay for people who are interested enough in your services to click the ad, so the traffic your website receives is targeted and highly relevant. PPC is not about blindly reaching every Internet user; it's about sending a targeted message to consumers who are already looking for a business just like yours.

PPC campaign management services

PPC is one of the most popular forms of online advertising, and Google AdWords is the most popular PPC service. If you use Google (or any major search engine for that matter), you will recognise PPC advertisements as the "Sponsored Links" that appear at the top and right side of the page. In a PPC campaign, these sponsored links only appear for search terms of your choosing, so you are guaranteed to reach customers who are already looking for your type of business services. But Anicca Digital Solutions won't send you blindly into AdWords territory. We'll guide your PPC campaign from day one, setting up a perfectly-researched campaign and launching it to your captive audience. Marketing management comes naturally to us, so we'll do that too, reporting back on the success of your PPC ads and tweaking the programme for maximum return on your investment - all from Google Accredited Professionals.

Anicca Digital Solutions' PPC campaign management includes:

How do I know PPC is the right online advertising campaign for me?

Like affiliate marketing, PPC is an effective form of online advertising because you only pay for results - targeted website traffic or, in the case of affiliate marketing, a sale or lead. But PPC has additional benefits above and beyond that enticement.

Best of all, PPC gives you control. You choose how much you are willing to spend for each click, and the maximum amount you wish to spend in a certain span of time. Then, your ads appear within these parameters, giving you complete, transparent control over your advertising budget.

With our wealth of experience in managing PPC programmes, we know from experience exactly what it will take to get results for your business. There is no underachieving here; we'll count the clicks, and the conversions, right alongside you and make sure your PPC campaign is working at the maximum level of effectiveness.

PPC banner advertising

In addition to providing complete PPC programme management services, Anicca Digital Solutions can also design and implement a banner advertising campaign. We'll work within your corporate branding strategy to create image-based ads, set up the banner advertising network, and provide the same PPC management that we use in our Google AdWords campaigns.

Start a PPC campaign today

At Anicca Digital Solutions, we have over six years experience managing PPC campaigns, and we use use Google accredited staff to do it. That means we can produce a quality, profitable PPC campaign for you, no matter what size business you run.

Please get in touch with us today for a free consultancy to discuss how we can bring targeted, engaged customers to your site through a pay per click (PPC) advertising campaign.

Free articles on managing a PPC campaign

How to manage your pay per click campaign in order to avoid the common PPC mistakes

Geo-targeting using pay per click (PPC) and local listings in the search engines

Pay per click (PPC) advertising - how to get the most of your marketing budget

International pay per click (PPC) - case study on Westerman's Google campaign