Fully Managed Pay Per Click Packages
If you need immediate traffic to your site at an affordable price - then pay per click may be the right technique for you?
Benefits of our fully managed PPC service
Choice of packages dependant on your budget - we offer a range of fully managed PPC packages for larger companies (that need a full bespoke PPC management service), or all-inclusive PPC packages for companies wanting to spend £250 - £750 per month on both their ad spend and the management fee (find out more about the all PPC inclusive packages).
Access to our online reporting system and monthly AdWords and Analytics report - Monthly reports with analysis of the data and recommendations of how to improve your campaign from our expert account managers.
Training and site review - If you're unfamiliar with PPC advertising, we even provide half day training and a full review of your campaign every 6 months.
Full ownership of the account - You own the account so that at the end of the contract you can take the account back and manage it yourself. We provide management, but you keep control.
Available on multiple platforms - Your business could have effective advertising campaigns on social media sites like Facebook and LinkedIn, search engines like Google, Yahoo and Bing, or a bespoke combination – the choice is yours.
Anicca Solutions provides a wide range of PPC, or ‘Pay Per Click’, services and packages for businesses across the UK. Our aim is to generate leads or sale for your business, not just drive traffic to your site - so we use our expertise to reduce the cost per conversion and provide typical savings of 20-50%.
Different types of PPC management services depending on your budget
We offer two types of PPC management service:
1) All-inclusive PPC packages - you pay a fixed fee per month, which includes the cost of your clicks and PPC management - ideal for smaller or local companies with a limited budget
2) Fully managed PPC packages - you pay separately for the cost of your clicks (ad spend) from the management fee - ideal for larger or national companies wanting a bespoke PPC management service
Features of our fully managed PPC management services
- This is for companies wanting to spend more than £500 per month on their PPC ad spend
- A choice of PPC packages depending on the size and complexity of your account (3 bands based on your monthly ad spend)
- You retain ownership of your PPC accounts at the end of the contract (minimum 6 months)
- You pay for your ad spend yourself (via your bank account or credit card) and we will invoice you separately for our monthly management fee (starting at £400 per month - see below)
- Accounts can be complex with separate campaigns for each product category or service, with 1000's of keyphrases in many descrete ad groups.
- The account can have complex campaign settings, including; geotargetting, choice of networks, devices, scheduling, ad extensions, remarketing, display ads, plus conversion tracking and linked Analytics account
Why are our fully managed PPC services different from other agencies?
- Fixed management fee – We charge fixed fees for PPC services rather than taking a percentage of your costs. This means we wholeheartedly try to reduce your costs with no hidden agendas!
- Lower Cost-per-click - We reduce your costs by lowering your cost-per-click (CPC). We don’t always aim for position one as this can be unnecessarily costly without having any real benefit to you. Our expert PPC campaign management means you never pay more than you need for clicks to your website.
- Effective PPC Campaign Management - We will pause keywords and ad groups that are not working and constantly work to improve the ones which are. This saves you money otherwise being wasted on ineffective Adgroups, whilst increasing the number of clicks you get for the money you do spend.
- Focus on Quality Score – When you run a Google AdWords campaign, Google gives your ads a Quality Score (QS) which ranks your campaign in terms of relevancy to the user. A higher QS means you pay less per click. Because our PPC campaign management focuses on achieving high Quality Scores for your PPC campaigns, we save you money, meaning you pay less than your competitors for the same ad positions.
Fully Managed PPC Packages
Below is a table outlining our fully managed PPC packages.
| Starter Service | Small Site | Medium Site | Larger Site | |
|---|---|---|---|---|
| Typical Monthly Spend in Google | Less than £1,000 | £1,000 - £5,000 | £5,000 - £10,000 | £10,000+ |
| Ad Groups (An Ad Group is a list of similar keywords) | 100 - 1,000 | 100 - 1,000 | 1,000 - 5,000 | 5,000 - 20,000 |
| Setup Cost | £500 per month | £1,200 | £1,800 | £3,000 |
| Monthly Charge | £300 | £600 | 10% of initial budget (* fixed) |
*Fixed charges for larger pay per click accounts
For accounts with a monthly ad spend in excess of £10,000, we calculate your monthly fee based on your initial monthly budget. This is then fixed so that we get the same monthly fee irrespective of how much you spend in the future. This is a great incentive for us to save you more money, rather than increasing your spend so we get a higher rate of commission!
Discount for charities
We provide a 20% discount off all our charges for registered charities. We can also help you apply for a Google Grant of $10,000 per month which we can use to drive traffic to your site and generate more revenue for your organisation.
Additional Options
Call tracking
Our Origins Call Tracking Technology enables a unique phone number to be generated each time someone visits your website. These can then be tracked using an online dashboard and Analytics to measure the success of the campaign; down to the level of the keyphrase or source of the visit.
Call tracking is perfect for businesses that receive most of their enquiries over the phone rather than via online forms. It can also be used to track the effectiveness of all your offline marketing campaigns.
- Setup (including telephone training) £100
- Call charges 10p per call,
- Monthly rental £69, (or rental and reporting package £100 per month)
Microsoft Adcenter (in addition to Google AdWords)
Show ads on Bing (and shortly Yahoo). Display your product or service to as many as 78 million potential customers
- Setup £300 (based on AdWords keyphrases and ads)
- Management and reporting £50 per month
LinkedIn - Reach millions of active business professionals with rich display ads and highly-targeted text ads
- Setup £150
- Management and reporting - £50 per month in addition to Google AdWords
- Management and reporting - £100 per month for stand alone accounts
Facebook - Creation and management of a Facebook advertising campaign will target ads to over 400 million users
- Setup £150
- Management and reporting - £50 per month in addition to Google AdWords
- Management and reporting - £100 per month for stand alone accounts
For more information about our pay per click packages or for a free pay per click audit you can call the Pay Per Click team on 0116 2987496 or contact us or via our online contact form.
