Web accessibility and website usability testing
Here at Anicca Solutions we know how important it is for your site to be accessible as well as high performing. All online businesses live and die by how well their site converts, and we know exactly how to maximise your sites potential. We make websites that conform to all web accessibility guidelines – making sure everyone can access your site and understand your message. We also conduct high level website usability testing to ensure your site is able to transform visitors into paying customers!
Web accessibility – we make websites open to all!
There’s no point having a website if no-one can access it. It can be as beautiful and as targeted as you like, but if potential customers can’t access your site, and all of that well-written content, then you could be losing out on a lot of custom.
Web accessibility is a big issue for webmasters these days. With so many different web browsers and lots of different technologies being used, it is important to make sure your website is always ‘open for business’ – whatever device, browser or screen-reader your visitor is using.
That’s why we build websites that conform to all the web accessibility guidelines like WCAG 2.0 (Web Content Accessibility Guidelines). With our help, you can be sure that your website will adhere to all industry standard web accessibility guidelines – making sure anyone and everyone can visit your site.
Website usability testing
If your business is relying on online sales, it is important to understand your visitors’ behaviour when they are on your site. With our extensive knowledge and industry-approved tools, our website usability testing can help you identify problems within your sites design or architecture that could be hurting your bottom line. For instance:
- ‘Calls To Action’ could be positioned ineffectively
- Content may not be encouraging visitors to find out more or contact you
- Your payment system could be putting visitors off spending
- Images and branding could be giving the wrong impression of your business
Website usability testing is an essential aspect of what we do here at Anicca. It informs just about everything we do, from web design and development to search engine optimisation, pay-per-click advertising and email marketing – to make it work we need to know exactly how your visitors are interacting with your site.
To find out more about web accessibility and website usability testing, or to discuss how any of our services could help your business, please contact us today.
